As Portuma, we are pleased to announce that we are a member of the world’s largest digital marketing and advertising industry association Interactive Advertising Bureau (IAB).
We are proud to be one of the companies that support the sustainable and healthy development of the digital advertising industry worldwide.
IAB supports the sustainable and healthy development of the digital marketing industry worldwide by carrying on business on 45 countries today, which has been founded in 1996. IAB pursues activities in many areas from sectoral research to educational activities. The main goal of IAB is to explain the value of interactive communication to advertisers, agencies, media agencies, and publishers.
As Portuma, we proudly announced being the silver sponsor of Kriptofest, of which ICRYPEX is the main sponsor.
Kriptofest is the biggest cryptocurrency event in Europe and will begin on August 20 and 21th at the Performance Art Center of Zorlu, best known as Zorlu PSM. The festival of the ICRYPEX team will also participate in will expand participants’ horizons on metaverse, NFT, and blockchain.
As the leading platform for in-game advertising and play, watch, and earn integration, Portuma is among the silver sponsors of Europe’s major cryptocurrency event. Specialists of cryptocurrency and economics will be there to give speeches along with big names such as strategist Şant Manukyan, journalist and economist Emin Çapa, and the cartoonist Erdil Yaşaroğlu.
We made out substructure and technology adapted to Interactive Advertising Bureau standards. From now on, game studios having ad spaces on global ad ratios via one SDK. IAB-accepted ad ratios will increase ad performance and continuity.
Game studios’ earnings and advertisers’ impressions will boost! You can see global advertisers in your games by integrating our SDK into your system, no matter where you are.