Axell Studio, The Only Game Company in Turkey Accepted to the CES Fair!

2 min readDec 27, 2021

The local game company Axell Studio broke new ground in the sector. The successful game company founded by Emrah Ünal became the only game company from Turkey to be accepted to the CES Fair. AXELL Studio will take its place at the fair with its own ecosystem Portuma and Portoken!

Domestic game company Axell Studio has become the only game company from Turkey to be accepted to the world’s most important technology fair CES, held in Las Vegas every year in January. At the CES Fair, which will take place on January 5–8 this year; Many products such as game technologies, automobile technologies, TV technologies, virtual and augmented reality and smart home technologies will be introduced. Axell Studio will take its place at the CES Fair with its formation Portuma and Portoken, which broke new ground in both the international and Turkish markets.

The Portuma project, which brings together in-game advertising spaces and brands with real time bidding, attracts great attention. Bringing game developers and brands that want to advertise together, Portuma brings us a brand new advertising experience. Portoken, on the other hand, is used as a cryptocurrency developed as an in-game purchase system.

The fact that the Portuma project created a new innovation in the advertising world prompted game companies in a short time in this sense. Portuma, an Axell Studio project, has recently signed its first partnership agreement with Oxo Games. Oxo Games, which has nearly 80 mobile games and nearly 5 computer games, will be able to win while playing in the next period and their gaming experience will progress uninterruptedly.

Game console companies, mobile game developers and computer game developers are able to purchase in-game advertising spaces with Portuma. Purchases are made in Portoken currency. Thus, brands can carry out a much more effective awareness strategy with up-to-date advertising spaces. Brands that can meet their target audience in creative ways with new marketplaces and game developers that create sustainable income sources are breaking new ground in in-game advertising thanks to Portuma!

Offering natural impressions to the potential audience without stopping the game or creating various impression obligations, Portuma maximizes the brand experience with customized ad spaces. Game companies continue their negotiations with Axell Studio for the project that has made a sound from the first day.

Back Streets, the first game of the local game company, will be showcased in the global market, while Portuma and Portoken will be at the fair to partner with global game and Metaverse projects.




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